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Picking the right keyword phrase for your site is crucial and if you just throw your site together without a thought on keywords you are most likely doomed for failure. The best tool you can use for keyword research is Wordtracker and at only a few dollars for a week of keyword research, this is a worthy investment. Your aim is to find a keyword phrase that is suitable for your site and has a healthy number of searches per day, but is not too competitive. Read more about choosing keywords before moving on to the next stage.

Once you have chosen your keyword phrase, the next stage is to optimize your index page (or the sub page that you are targeting) for that phrase. As long as you know a little HTML, this is very easy to do. Visit the Higher Search Engine Rank website for a search engine optimization training guide and a step by step guide on how to do this.

Finally, but most importantly, once you have your site optimized you need to concentrate on building up as many high quality links to your site as you possibly can. Do this steadily and gradually by using techniques such as writing and publishing articles, Submitting your site to Directories and reciprocal linking. You may also want to try blogging, writing press releases and posting in forums that allow a signature.

Getting your site on the first page of the search engines isn't something that you can achieve instantly unless you pick a very low competition phrase. It can take weeks, months, or even years to get a good ranking, depending on how competitive your keywords are. You should Monitor your progress regularly and compare your site to the site of your competitiors. What is your page rank, compared to the page rank of the site that has the number one spot in Google for your chosen keyword phrase? How many backlinks do they have? What is their keyword density?

Visit Higher Search Engine Ranking for lots more tips on improving your search engine ranking.

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There are many tools that you can use to help with the whole process of analyzing keywords, analyzing your competitors, building up your links and measuring your progress.

• SEO Elite - this is a tool that covers the whole SEO process including comparing your site to competitors, finding high quality link partners, checking your ranking in all the major search engines, finding out which pages on your site have been indexed, submitting articles automatically and more.
• Web CEO - this software allows you to easily research keywords, check your backlinks, check your rankings, research link partners, analyze your competitors and more. You can download the Free Edition of Web CEO here.

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