Private Label Rights (PLR) Articles

With the current hype and commotion about Private Label Rights (PLR), you may already know what these are. If not, here is a brief explanation.

PLR basically gives you two rights. First, you have the rights to put your name down as the originator of products such as software, articles and ebooks. Second, you have full rights to amend these products as you see fit. When compared with resell rights, PLR is more superior because with the former, you only have the right to sell a product, but do not have rights to change the product in any way. But with PLR products, you can modify the product in any way, on top of being able to claim the product as your own.

So what if I can claim myself to be the author of these products and amend them as I see fit, you may ask. In relation to PLR articles, they can do wonder to your online business in several ways.

Increase your Internet presence by becoming an expert

One way to increase your internet presence is to show the internet community your expertise in a niche subject matter. For instance, you may run a website or a blog on learning Chinese and through providing quality content on learning Chinese on your site or blog, you are announcing to your web visitors your expertise on this niche. In addition to your site or blog, you may even make use of PLR articles on learning Chinese to create an ebook or an ecourse. You ebook or ecourse can be provided as a bonus to entice people to subscribe to your ezine. In this way, you not only promote yourself as an expert in this niche, you are also creating an avenue to turn your site or blog visitors into leads whom you can sell your products or services too later.

Promote affiliate programs with PLR articles

Let's say you don't have your own products or services. PLR articles can still work for you because on your "Learn Chinese" website, you may provide various recommendations to learn Chinese tutorials, software, etc. Of course, the links to these tutorials and software are affiliate links which allow you to make a commission on each sale. As you may have read elsewhere, if you simply promote affiliate programs by putting lots of affiliate text or banner links on your website, it's harder to see a sale than the sun rise in the west. The best way to promote affiliate programs is to pre-sell to your visitors. Pre-selling means that you provide quality content on your site or blog that attracts visitors. Your visitors appreciate the content you provide, read it with interest and trust you as an expert. Therefore, when you recommend a product or service within the text of your quality content, your visitor is in the right frame of mind to click through and buy from the merchant. PLR articles fit into this equation because instead of writing tons of articles yourself, you can simply purchase a whole package of PLR articles and use these articles on your website or blog. See, you have just made an affiliate sale with PLR articles, haven't you?

Use PLR articles to create back-end sales or to create a viral marketing effect

Since PLR articles, together with affiliate programs, make a great combo, let your creative juices flow and you can make back-end sales with this combo. For instance, you have a great software product on learning Chinese. With PLR articles, you can create an ebook or an ecourse about learning Chinese, and then populate the ebook or ecourse with affiliate links to products complementary to yours. Use the ebook or ecourse as a bonus give-away to customers who purchase your software product. Without a doubt, your software is excellent, but giving a bonus makes the deal that much sweeter to prospective customers. They are more ready to buy your software because of your irresistible bonus. Once they have made the purchase, they are definitely going to run through their new toy with glee. Having this positive frame of mind while they read your ebook, they are more likely to click on your carefully placed affiliate links and there you are, on top of your primary software sale, you have just made a back-end affiliate sale.

With an ebook created using PLR articles, you not only have the option of giving it away as a bonus for purchase, you can give it away prior to sale as a marketing tool. For instance, your ebook can be used as an item to attract people to sign up for your ezine. In this ebook, you link back to your sale page. Let's say you take a step further and allow people who have downloaded your ebook to give it away on their websites as well. Bingo! Your ebook created using PLR articles has just turned into a viral marketing machine.

Search engine optimization with PLR articles

Another great possibility for PLR articles is to use them to optimize your website for the search engines. We all know the search engine spiders prefer text to graphics. Specifically, they like websites that focus on a particular niche (i.e., don't expect to rank well with the engines if your site touches on topics as diverse as dating and scuba diving), have quality content, and contain a minimum number of pages (in other words, your 2-page mini site is unlikely to score a high page rank with a search engine).

Isn't it daunting and time consuming if you have to produce quality articles for your site day in day out? If you post some well-written PLR articles on your website (it's best to modify them to ensure that your site is truly unique), you immediately have quality content in sufficient quantity to attract the attention of search engine spiders.

Find out how you can get 10 Ebooks all with PLR Rights for only $7 from the 7 Dollar PLR Pack