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Pay Per Click (PPC) Search Engine Marketing

Pay per click (PPC) search engine marketing is one of the best ways to get targeted visitors to your website. If you have a new website or aren't having much luck getting into the regular search engine results, then I highly recommend starting a PPC search engine marketing campaign.

The king of the pay per click engines has to be Google Adwords. In the past I have used Google Adwords, Yahoo! Search Marketing and a few of the lesser known PPC engines and I have to say that Google is my favorite, both in terms of effectiveness, volume of traffic and ease of use.

You can sign up for your own Google Adwords account here, but before you get started I recommend taking the time to read the help guide - you don't want to start a campaign and then log on a week later to find that you've spent hundreds of dollars! I would also highly recommend signing up to receive Perry Marshall's Free 5-part email course on Adwords This way you'll learn all the important stuff and save yourself both money and time.

The next biggest PPC search engine marketing site is Yahoo! Search Marketing, formerly known as Overture. Yahoo has the next highest volume of traffic after Google, but I personally find Google Adwords much easier to use than Yahoo!

You may want to start off with Google Adwords, then once you are happy with the performance of your ad and the conversion rate of your keywords you could then replicate the campaign in Yahoo! Search Marketing.

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Finally, lets not forget about some of the smaller PPC search engines. These can be great when you are just starting out and have a smaller budget, as it's possible to find 1c per click keywords on these engines

  • - Get $20 in FREE clicks.
  • Miva - Get $25 in FREE clicks
  • LookSmart - from 10c per bid

Here are some Google Adwords Tips to help you get the most out of your campaign. To view all of these tips one after the other, just click on the first tip. Each tip contains a link to the next tip.


You may also find the following articles on PPC search engine marketing useful:


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