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How to Build an Email list
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One of the most powerful ways to bring people to your website again and again is to have them
sign up for your opt-in email list.
Once someone has signed up you can send them tips, articles
and special offers, while at the same time reminding them to visit your website. To see how this
works, you can use the form on this page to sign up for my Internet Home Business newsletter. You'll
also receive a free EBook explaining 30 different ways to get traffic to your website for free.
On this page I will explain how to build an email list, including how to setup your list
initially and what you need to do to grow a bigger list using both free and paid advertising methods.
Creating Follow Up Messages
There are numerous ways of creating content for your automatic follow up messages. You could write the content
yourself, outsource someone to ghost write your content, use PLR articles,
use reprint articles from an article directory, purchase a ready made autoresponder sequence or a combination of all of these.
To get your own free pre written newsletter, complete with autoresponder, sign
up for My Affiliate Power Site here.
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FREE Traffic EBook
30 FREE Ways to get Website Traffic in 30 Minutes or Less!
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Using Autoresponders
Once you have decided on your material, the next thing you need is the tool to make it
work - an autoresponder. An autoresponder allows you to send automatic follow up emails
to your subscribers.
There are many autoresponders available on the market today, but
I personally use an autoresponder from
Get Response. The basic version
is free and if you are serious about building an email list you optionally upgrade to the paid version which has more features and
no advertising.
A popular alternative autoresponder is Aweber.
The majority of top internet marketers use either Aweber or GetResponse.
Getting Subscribers
Once you've got all of this set up, you will need some subscribers! The first thing you want to
do is make sure that you have an optin form on all your web pages and blog posts. Offer an enticing reason
or a free gift to encourage your visitors to sign up.
Another way of getting subscribers
is to search for ezine directories on Google and submit your website/ezine in these
directories. Another way is by having a form on your website and promote your website
using some of the ideas on my Beginner's guide to Internet Marketing, Promotion and Advertising
page.
Another option is to use a lead capture page, also known as a squeeze page.
If you want to do it yourself, you may want to get a free memberships with
Instant Squeeze Page Generator
How to Build an email list - Free Methods
If your budget is limited, there are a number of free methods that
you can use to build a list:
- Free JV Giveaway Events - this is my favorite way to build a list fast
and it works well even when you don't have much of a list to start with. All you need to do is register for a giveaway event
and add a free gift. When people join the event they can download your gift in exchange for subscribing to your list. If you don't have a free
gift to giveaway don't worry - read more on how to build your list with JV Giveaway Events
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Thank You Ads - ThankYouAds is a revolutionary ad exchange that
posts your ads at the best time to attract paying customers - when they've just finished making a purchase. Add some code to your thank you page and
you'll earn credits. Your credits will then be used to display your ads on other peoples' thank you pages.
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ListInferno allows you to insert a simple piece of javascript
in one or more pages of your website. This script displays a list of newsletters (scroll
to the bottom of this page for an example. Every time I display this list I receive a credit.
For every credit I earn my newsletter is shown on another web page.
- Advertising
Know How is both a traffic exchange and a list builder. You can earn ezine credits
through the list builder by promoting other ezines on your "Thankyou" page. This is the
page on your website that people arrive at when they have bought something from you or
signed up for something. You can also earn ezine credits by choosing to receive articles
by email. Each article you receive has a link in at that you can click on to receive
ezine credits. Your credits are used in exchange for free advertising of your ezine
on other people's thankyou pages.
How to Build an email list by Purchasing Leads
If you have some money to spare, it also possible to buy leads. BUT.. I have personally
tried and tested a number of lead sources and found them to be very disappointing in terms
of responsiveness.
In my opinion, the best leads are double opt-in leads who have actually signed up for my newsletter, as these
are of a much higher quality than the leads who have just signed up to receive general information
on a particular subject.
If you have some money to spare in your advertising budget, you would be better using it to upgrade
in a few JV Giveaway Events instead of buying leads. An upgraded position in a JV Giveaway
event will give you more exposure for your free gift, resulting in more signups to your list.
These signups will be people who actually voluntary sign up for your newsletter, rather than some stale
old lead who has never heard your name before!
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