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Although reciprocal linking is beneficial to improving the popularity of your website,
search engines place more weight on one way links. Two of the best ways to get one
way links to you site are by article submission and link
directory submission.
Directories fall into two different categories - Paid and free. Yahoo is the most important
paid directory, but is expensive at $299 per year. Before submitting to a paid directory you
need to decide whether or not it is worth the money.
Navigate to the category which is most relevant
to your site and have a look at how many other websites are listed on the same page, what the
page rank of the page is and what the Alexa ranking of the site it. This will give you a rough
idea of how likely you are to get visitors from the directory and how much of an affect the link
will have on your link popularity. If the page has a low page rank and there are lots of other websites on
the page, it may not be worth the money.
As well as the paid directories there are also hundreds of free directories available. Some of
these are completely free and others have an optional submission fee to speed up the review process.
Dmoz.com is one of the most well known and established directory, but it is maintained by volunteers so
you may have to wait a long time until your site is approved, if it does get approved.
If you go to Google and search for "list of directories" you will find many websites that maintain
a full list of directories.
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