Niche MarketingDiversity is one of the most important things when it comes to running an online business and at the moment my online income comes from over 40 different places. One of the things that I enjoy the most and find one of the most profitable is niche marketing.

If you are not familiar with the term “niche”, it is usually used to describe a subset of a market. For example the market of health can be split into smaller sub markets such as dieting, fitness, disease cure & prevention, alternative medicine and more.

Within each of these sub markets you have what is known as niches. Examples of niches in the alternative medicine market could be things like acupuncture, reflexology, kinesiology, hypnosis etc. In the fitness market you would have things like cardio training, weight lifting, pilates and so on.

You can even drill further down to get micro niches. The beauty of doing this is that your website becomes very specific and targeted. People are more likely to buy from you because you are providing exactly what they are looking for rather than just providing lots of very general high level information. Another great thing is that the competition in these niche markets is so much lower than it is in the more general markets.

Here are a few reasons why I enjoy creating niche websites and promoting niche products so much:

1) I can pick niches that I have a real passion and interest for or niches that I am keen to learn more about. This makes my work feel less like work and more like fun.

2) I don’t have as much competition in the search engines or when I use pay per click advertising for these niche markets. This makes it a lot easier and cheaper to get traffic .

3) No customer support required! Because I promote affiliate products on these sites I don’t have to worry about any customer support. Of course, if you had your own product this would be slightly different, but for affiliate sites you only really need to worry about putting great content on your site and promoting your site.

4) It’s a refreshing change from the “home business” or “internet marketing” (IM) sites. Like many people, I got started online with a home business website. Although I still spend a fair amount of time on my IM websites, it’s always nice to go and work on my niche sites. As the home business market is filled with so many scammers and crappy products, visitors to IM sites tend to be more skeptical and less likely to buy, because of some bad experiences they may have had in the past.

5) The commissions can be VERY good. As long as you pick the right niche, the commissions can be very profitable. Before I build a site I always take a look in Clickbank and other affiliate networks to see what sort of products I can promote. If there are a wide range of high quality products with good commissions then this gives me the green light to go ahead with my next project.

A lot of people have asked me over the years to build a website for them, but I have never gone down that route as I’ve always been more interested in the marketing side of things and building my own sites.

BUT.. last week I decided to create a special Niche WordPress Blog service designed for anyone that wants their own website in a profitable niche.

I’ve chosen only niches that are profitable and I am including all of the following as a package:

  • A premium theme with high quality graphics
  • 10-15 pre written blog posts
  • 3 Videos related to your niche
  • Professional Stock Images
  • A well written EBook with PLR rights and a cover graphic
  • 4-5 Clickbank products integrated into the site containing your affiliate ID
  • A service to install WordPress, upload the site to your host, install plugins and configure everything for you
  • Detailed user guides that explain how to add new content to the site and change anything you wish
  • Everything can be managed from the admin panel once the site is installed (no HTML, or ftp required!)
  • Easy to add Google Adsense

These sites are all ready to go and you can learn more about them by clicking here. You can also check out my Niche Sites FAQ for the answers to some frequently asked questions.


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