How to Build an Opt in Email List

When you have an online business, one of the most important things you can do is learn how to build an optin in email list. It is not as hard to do as some people think it is. You just need to know how to build a mailing list effectively.

Here are the most important steps that you need to take to build your mailing list:

1. Find a Valuable Freebie to Offer Your Subscribers – If you are going to capture the name and email addresses of visitors, you should offer them something for free, but be sure it is something of value. The first step is to find the free item that you will be giving away and ensure that it is something people will want. It can be a report, software, free business tools or anything else that they would willingly give you their information for.

2. Build a Squeeze page or lead capture page – The next step is to build a lead capture page or squeeze page. This is just a simple page where you offer the freebie, provide the reasons it is a good idea for them to sign up for your newsletter and then put a capture form from any auto-responder on the site. Here is an example of a lead capture page.

3. Create a Newsletter – You need to sign up for an autoresponder account such as GetResponse and start setting up a newsletter or ezine. It doesn’t have to be complicated, but again, provide free articles, resources, videos and many other things that people will want. This will encourage them to stay on your email list after they have received the freebie offered to get them there. Send out a newsletter once a week, every two weeks or even monthly to keep in contact with the people on your list.

4. Market Your Squeeze Page – This is a vital step to take once you have done the other steps. If people don’t know about your squeeze page, they will never sign up. You have to market your page, just like you do your online business. This is the only way to get people to sign up and the more ways you use to market, the faster you will build your list

Hopefully this will give you an idea of how to build an optin in email list. The sooner you get started, the sooner you can start growing your list until it is one of your most powerful business building tools to use.

You can read more tips on how to build an email list here.