Internet Business Blog

Thursday, December 18, 2008

7 Deadly Search Engine Sins - are you Commiting Any?

Are you tired of waiting for your website to reach the top of the search engine ranks? Or are you getting far less visitors than you would like from Google? If this sounds like you, read on and find out whether you are committing any of these search engine sins!

Sin 1 – Keyword Ignorance

One of the most common mistakes that people make when building a website is to completely disregard keyword research. The result of this is that you could end up building a website around keywords that nobody actually searches on or you could build a site using the most competitive keywords on the internet and have to wait forever to see any results.

At a minimum you should pay a quick visit to the free Google Adwords Keyword tool and type in a few keyword ideas. Take a look at the results and be sure that the keywords you pick have a good number of searches per month. Also type your keywords into Google and make sure that you feel confident about beating the competition and getting your site on to the first page of results.


Sin 2 – Keyword Spamming & Hidden Text

Mentioning your keywords hundreds of times throughout your web page or making big lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page. Search Engines are smarter than that.

Remember that you are writing primarily for your visitors, not the search engines. You do want to mention your keywords in specific places such as the TITLE tag, H1 tag, alt text and throughout your copy, but don’t overdo it. If it doesn’t sound right when you read it back, you have probably gone too far.


Sin 3 – Only Optimizing the Home Page

Many people will spend all their time concentrating on optimizing the home page. The home page is often the most important page on your website with the most visitors, but that doesn’t mean you should neglect the rest of your website.

Choose different keywords for each page on your website and for each blog post you make. This will allow you to “multiply” your search engine traffic. Even if you choose less popular, less competitive keywords this can have a dramatic impact on your traffic if you have lots of optimized pages on your site.


Sin 4 – Not knowing your Competition

Before you go ahead and optimize a page on your website for a particular keyword phrase you should take a look at the websites that you are competing with.
Enter your keywords into Google without the quotes and take a look at the web pages on the first two pages of results. Most people don’t go past page 2 of the results when they are searching, so you need to be able to compete with the sites on the first two pages.

Are these sites big multinational companies? Do they have high page ranks or thousands of backlinks? If so, this doesn’t necessarily mean that you can’t compete with them, but you should at least have an understanding of where your site is in comparison to these sites and make an educated guess about whether or not you can compete with them.


Sin 5 – Bad Linking

It pays to be careful about who you link to. Linking to “bad neighborhoods” i.e. sites that have been penalized by the search engines could have a detrimental effect on your own ranking. Similarly, selling text links on your website is also looked upon as bad by the search engines.
You should also be careful about how many links you have on a single page. The Google webmaster guidelines state that you shouldn’t have more than 100 links on a single web page.


Sin 6 – Poor Navigation

Having a site with a poor navigation structure or using exclusively javascript menus could result in your website not getting fully indexed by the search engines.
Search engines can’t read javascript, so be sure that if you do have a javascript menu, supplement it with a text based menu. You should also make sure that visitors and search engines can easily find all the pages on your website. One way to do this is to generate a site map.


Sin 7 – Forgetting about Off Site Optimization

Finally, one of the things that you cannot afford to forget about is off site optimization. This means getting lots of backlinks from related, good quality websites and using your keywords and variations of your keywords in the anchor text.

Building backlinks is the best way to increase your position in the search engine ranks and you should aim to grow your backlinks steadily over time.



For more tips on search engine optimization subscribe to the Free SEO Course or download 10 Ways to Improve Your Search Engine Rank.

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Internet Business Blog

Friday, February 02, 2007

The Benefits of Article Marketing

Search engine optimization is comprised of two different aspects: on page SEO, or the tactics you can employ on the pages of your website; and off page SEO, or the tactics you can employ once your website goes live.

Off page SEO is mainly – and some would say entirely – comprised of strategies that will help you build your link popularity. Your link popularity refers to the number of back links in the World Wide Web which point to your website.

So, we can say that the road to search engine prominence is paved in back links – lots and lots of back links.

And the best way to build up the number of links to your website is article marketing.

Article marketing is a strategy that involves the submission of informative articles to the many article directories in the World Wide Web. Every internet user is searching for a particular piece of information. If your articles provide the information they need, these internet users will naturally seek out your works. And since your articles will be hosted in a multitude of places, it will be easy for them to find what you have written.

So, how does this work to your favor, exactly?
  • Your articles are your copyrighted works. By submitting them to the article directories, you’ll be inviting web publishers to reproduce your articles in their websites. However, this comes with the condition that your articles should not be modified in any way. They should all be kept intact.
  • You are allowed to include a resource box per article. In this resource box, you can briefly introduce yourself as well as your business, and more importantly, you can include a link to your website. Since your articles should be reproduced in their entirety, your resource box will be preserved and your link will appear in every website where your articles will be published.
  • You alone hold intellectual ownership over your articles. Hence, even if you’d submit them to the article directories, there is no bar in using the same articles for other endeavors in the future.


The Benefits Of Article Marketing
There are many reasons why article marketing has become a powerful online marketing strategy in this day and age. Let’s take a look at them:

  • Article marketing will allow you to build up your links pretty fast, depending on how many and how regularly you will submit your articles.
  • Article marketing, in effect, will help increase your link popularity, which in turn will help increase your website’s page rank. This means that your website will fare better in search engine results for relevant keywords.
  • Article marketing will help you build your brand. People will view you as an expert. As such they’d have an easier time trusting you. This is excellent for pre-selling tactics and building relationships with your prospects.
  • Article marketing plants perpetual seeds that you can harvest for many, many years. For as long as the articles are hosted in the article directories, you’d always have a chance of winning some visitors.


Writing Your Articles
You can write your own articles. Preparing a 250 to 1,500 word article is not that difficult, if you have the writing skills as well as the time for the same.

But if you have neither of these, you can always hire a content writer. Fees range from a low $2.50 to a high $30 per article. You can always try freelancing websites such as www.rentacoder.com , www.elance.com and www.guru.com to find the writer best suited for your needs.

Once your articles are finished, you can submit them to the many article directories out there . Visit Article Submission Directories and Tools for more information about article directories and tools to speed up the submission process.

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Internet Business Blog

Saturday, January 20, 2007

5 Ways to get Traffic without Search Engines

The Search engines are like the gods of the world of internet marketing, whether we like it or not. We are actually subservient to their whims, as in general, 80% of the traffic we generate for our websites will come from them. The success of our marketing campaigns will depend on their algorithms.

But there are traffic sources that are not connected with search engines at all. Your chances of success with these systems are better, as you won’t have to fall prey to the digital bureaucracy that search engines have become known for.


1. Social Networking Websites - these websites, once known as dating portals, have experienced a renaissance in recent months. MySpace, for example, has been received two and a half times the traffic that Google is generating for its search engine. If you can tap into this vast network, you’d have an avalanche of traffic waiting to be unleashed. All you have to do is to create a profile in the said website, gain a lot of friends, and invite them to your own web page. Friendster and Multiply are similar social networking websites that also deserve a second look.

2. Blog and ping - web logs are online journals that have commanded a lot of following. They have their own audience. A lot of blog directories exist to help blog “addicts” find a web log they can religiously follow. By setting up a blog that will promote your business website, and pinging the blog directories every time you publish a new entry, you’d be informing hundreds of thousands of blog aficionados about your blog, and you can generate tons of traffic to your website.

3. Viral marketing - distribute an E-Book, a special report, a software program or even a novelty digital item for free. Make sure that such a freebie will carry your business message, i.e. a link to your business website. If such a freebie is valuable enough for Internet users, they will distribute the same to the members of their own network. The result is an exponential, unceasing spread of your viral message to potentially millions and millions of people at such a rapid pace.

4. Tag and ping - the newest kid on the block, the tag and ping method is the hottest way of harnessing traffic for your blog. Websites like Technorati and Del.icio.us are blog directories that act as user-driven search engines as well. Instead of keywords, they use tags. Tags are words or phrases you can use to classify your blogs and blog entries. You’re in control. Every tag will have its own landing page, and the newest entry to be submitted will be found on top of the list for that page. This is an excellent way to achieve prominence for your blog, and eventually, for your business website.

5. Use Digg - the website Digg.com is like a repository of the best articles in the World Wide Web. Articles can be submitted to this service, and readers can vote for the articles they like. The articles which receive the most number of votes will appear on the main page, and this will drive tens and thousands of traffic for your website. One article can have a temporal effect when it comes to a traffic spike, but submit articles regularly and you have a goldmine with this service.

These are just a few of the alternatives you can use to bring more traffic to your website. Including a few of these techniques in your website promotion strategy will help to ensure that you don't have all your eggs in the one internet marketing basket.

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Internet Business Blog

Sunday, December 31, 2006

Why publishing an Ezine can help your Internet Business

Web site traffic is a huge concern among home based business owners because it is hard work to get your web site noticed among the thousands of others. However, there are many things you can do to differentiate your web site and set it apart from others. One such thing is providing a ezine for your visitors to subscribe to.

When it comes to ezines, to begin with you will need to have a reason why people will want to sign up. Most of the time people are not out searching for a bunch of ezines to subscribe to, but for the right reason they will. For example, if you provide access to an e-book, free gift, or some other equally tempting award, people will sign up to receive the ezine.

Now, here is the key, once you have people signed up you want them to stay signed up and not only receive the ezine but actually read it. So, once people begin signing up you will need to make sure your ezine is professional and provides helpful and relevant information for your particular market. If you are providing this information people will continue reading it and tell their friends about it, if not they will hit the unsubscribe button and you will lose a potential customer. Although setting up an ezine might sound difficult to you, it is not as hard as it seems and is something you can do in a couple hours every week as long as you have decent writing skills. Make sure you cover hot topics, give advice, and use customer questions about your product, market and the like to make up the ezine.

If you are confused or not quite sure how to get started, get an ezine software program that will guide you through the process as well as create a professional looking ezine. When it comes to material, take a look at some of the most popular ezines n your field and see what makes them good and what makes the bad. From these, you will be able to take the formats that work and skip the ones that don’t.

You want your ezine to become very popular and direct more and more traffic to your site on a daily basis. This is important for your revenue because it has been proven that 70% of sales are made after the third, fourth or fifth contact. If you are providing a good ezine with plugs for your services and products, you will be sure to see a rise in traffic and purchases.

When it comes to actually distributing the ezine, you should use an automated subscribe and unsubscribe program, also known as an autoresponder. This will allow people to sign up or asked to be removed from the ezine and it will automatically happen. The last thing you want to do is spend your entire day adding and removing email addresses. This is a waste of time that is better used by you focusing on expanding your business. GetResponse provides a free autoresponder which you can use for this purpose.

The Plug-In Profit site includes a 400 day Ezine and an opt-in box ready to capture subscribers.

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Internet Business Blog

Monday, December 11, 2006

Getting Started with Internet Marketing

Many people surf the internet and see lots of people running online businesses. These people see the end result and they think that they could do the same. The problem with this mentality is that they fail to see all of the hard work that has gone on behind the scenes.

Internet Marketing or IM is not a get rich quick solution for people who have money problems. However, very few people looking to start an online business seem to realise or are prepared to accept this.

It is certainly possible for you to have an online business, but overnight success is not the norm, unless you are already an experienced internet marketer. Don’t start by expecting to understand how to get traffic to your site when you have no idea how to build a site or what you are going to sell or promote. Take your online business seriously, just like you would an offline business. Imagine if you were going to the bank to raise the finance to run your business, would you go there with no details or plan? No! Then why not have the same professionalism when setting up your online business?

You need to plan, but you also need to do some thorough research. There is no point in trying to sell a product that you don’t actually approve of or have an interest in. How can you pass on your enthusiasm for a product, if in reality you have no interest in it?

See what people want, there is no reason to sell yesterday’s product which is now out of date. You will get some money for it but you will get a better return if you sell something that people want today. This is where you have to research. There is plenty of material online which will help you, and don’t stop researching. By researching you will be able to keep up to date with market trends, and be able to find your niche and sell to the public.

Make plenty of notes during your research, you won’t know when those notes will come and help you in your projects, and even in developing your own product. Next time you are looking to start a business in internet marketing, don’t ask question which belong to the end result.

Start at the beginning and then take each step in turn, that way you will become very successful in all you plan to do.

Download your free Dotcomology E-Book to get the complete picture on getting started with Internet Marketing.

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Internet Business Blog

Monday, December 04, 2006

Free Adsense Arbitrage E-Book by Brad Callen

Brad Callen has just released another top quality free E-Book called Adsense Arbitrage.

In this book he walks us through a real life case study about how Michael Plante earned $4515.21 using only Google Adwords and Google Adsense.

The book includes Michael's actual posts on Brad's forum as he tests different methods for sending traffic to his one page Adsense site using only Google Adwords. The book also includes Brad's commentary on the whole project and information about how you can do the same thing.


Adsense Arbitrage Ebook


Click on the book to visit the download page and download the Adsense Arbitrage E-Book absolutely free.

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Internet Business Blog

Thursday, August 11, 2005

The Power of articles

It's been over a month now since I've updated this blog - I've been a bit lazy recently when it comes to blogging. I decided today that it was time to put Article Announcer to the test and use it to submit 2 brand new articles.

I'll update this post every day or so over the next couple of weeks with the results i.e. how many sites I can find my article on.

Hopefully this will show the power of articles for promoting your website.

To make the test more representative I'm going to use two articles - one to promote a brand new site called Yoga Mentor - Free Online Yoga Guide and the other to promote my existing Internet Business site.

I finished the first article today called "Understanding the Different Types of Yoga" and I'm in the process of finishing article 2 "Is your website doomed for Failure before you've Built it?"

I started submitting the Yoga article last night using Article Announcer and will finish doing this today.

Currently if I search for "Understanding the Different Types of Yoga" (with the quotes) on Google I get zero results.

Look out for an update tomorrow.

Status:

Article One - "Understanding the Different Types of Yoga"
Submitted to article directories on August 11th 2005
August 11th - 0 results returned from Google Search
August 12th - 13 results
August 13th - 531 results
August 14th - 530 results
August 15th - 604 results
August 17th - 642 results
August 18th - 850 results
August 20th - 876 results
August 22nd - 905 results

Article Two- "Is your website doomed for Failure before you've Built it?"
Submitted to directories & sent to 100 ezine owners on August 14th
August 15th - 0 results returned from Google Search
August 16th - 70 results
August 17th - 100 results
August 18th - 157 results
August 18th - 327 results
August 22nd - 389 results

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Internet Business Blog

Thursday, March 31, 2005

The Quest for a Better Search Engine Rank

When I first started my web site promotion activities in the middle of last year I didn't have the faintest clue about how search engines work. As many of us do, I thought that I could just submit my site to a few search engines every so often then just sit back and wait.

Of course, that didn't do me any good! I soon learned that it took a lot of hard work to get a better search engine rank. The first think I learned about was linking. The more links you have pointing to your site, the more chance you have of achieving a better search engine rank. This makes sense, as it's a bit like voting. The more websites you have "voting" for your site, the better your site must be. But not all votes are created equal.. votes from more "important" sites sites have a much higher weighting.

I started off my linking campaign shortly after this discovery, trying to get as many links from quality websites as possible. This can be a pretty depressing task, especially when you have a new website with a Google Page rank of zero and nobody wants to link to you. However, I persevered and was rewarded a few months later with a Page rank of 4. Woo hoo!

If you have no idea what I'm on about I've written a Beginner's Guide to Exchanging Links to help explain the basics and I've also compiled a useful list of linking resources and directories to help speed up the process.

Shortly after I'd finished my linking frenzy I discovered an even better way to increase my backlinks. Writing articles. By writing a short article and submitting it to article directories with a resource box containing a link to my site, I easily acquired 100 or so more backlinks to my site. If only I'd started off this way, I wouldn't have had so many link request rejection messages. I'd really recommend this for everyone who is promoting a new website. Have a look at my article resources page for some ideas on what to do if you just can't face writing.

A couple of months ago I realised that although I now had hundreds of links pointing to my site, along with a page rank of 4, I was getting almost no visitors coming from search engines (apart from the odd 10 or 20 people searching for "Homebiz"). It was at this point I learned more about keywords and the amazing tool called Wordtracker.

Instead of trying to get on the first page of the search results for highly competitive terms such as "Home Business" or "Work from Home" I started using Wordtracker to find less popular (but still frequently searched on) keywords. By using the brainstorming tool and searching for sites with a high "KEI" (keyword effectiveness index), I found a set of keywords that were less competitive, and optimized my site for these words. Hooray - I'm finally on the first page of Google for a handful of keywords! To see how I did this, have a look at my article on How to improve your Search Enging Ranking.

So, my quest for a better search engine rank continues... I started another linking frenzy last week, I'm continuing my research in Wordtracker and I'm submitting my articles to all the directories that I forgot about the last time. Hopefully I'll be on my way to a PR5 soon, but unfortunately it's many times harder to get from a PR4 to a PR5 than it is from a PR0 to a PR4!

I'm going to sign off now, as I've rambled on for long enough, it's after 1.30am and I've got to get up for work tomorrow in less than 6 hours :-(

Goodnight!

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