Internet Business Blog

Wednesday, February 18, 2009

How to Increase Google Page Rank

Visit any internet marketing forum and you are bound to find at least a few discussions on Google page rank. But what exactly is Google Page Rank and what do you need to do to increase it?

Google Page Rank is a value that Google assigns to a web page based on the importance of the page. It is determined by the number of incoming links to that web page and few other factors including the page rank of the page giving the link to you.

How to you increase your Google Page Rank?

1. First of all you can increase the number of links you have pointing back to your website. This fact alone can increase your link popularity and ultimately increase your page rank. Combined with that is the fact that the more back links you have pointing back your website for more potential traffic you will get from it.

2. As well as increasing the quantity of links to your website you should also try to get your links on high quality web pages. This means getting your link on pages that are ranked as high or higher than yours. When you do this some of their page rank can be transferred to you which ultimately helps increase the page rank of your site.

There are lots of ways to increase your page rank, but the most common methods are posting in discussion forums that have a high page rank, article marketing, submitting your site to directories, commenting on blogs and distributing press releases.

It is worth noting that the page rank displayed on the Google toolbar is not up to date. Although Google is always internally updating the page rank of web pages, the toolbar page rank is only updated every few months. Be aware that just because a page has a PR0, it doesn't necessarily mean that you don't want to spend time getting your link on that page. The page rank could increase on the next toolbar update.

Finally, it is worth remembering that a good Google Page Rank on its own is not necessarily going to mean lots of traffic. You also want to ensure that you have chosen good keyword phrases and have optimized your website.

For more tips on increasing your page rank and search engine rank sign up for my Free SEO Tutorial.


Internet Business Blog

Thursday, December 18, 2008

7 Deadly Search Engine Sins - are you Commiting Any?

Are you tired of waiting for your website to reach the top of the search engine ranks? Or are you getting far less visitors than you would like from Google? If this sounds like you, read on and find out whether you are committing any of these search engine sins!

Sin 1 – Keyword Ignorance

One of the most common mistakes that people make when building a website is to completely disregard keyword research. The result of this is that you could end up building a website around keywords that nobody actually searches on or you could build a site using the most competitive keywords on the internet and have to wait forever to see any results.

At a minimum you should pay a quick visit to the free Google Adwords Keyword tool and type in a few keyword ideas. Take a look at the results and be sure that the keywords you pick have a good number of searches per month. Also type your keywords into Google and make sure that you feel confident about beating the competition and getting your site on to the first page of results.

Sin 2 – Keyword Spamming & Hidden Text

Mentioning your keywords hundreds of times throughout your web page or making big lists of keywords with a font color that is the same as the background color is not going to help your search engine rank. Neither is adding keywords that have nothing to do with the content of your page. Search Engines are smarter than that.

Remember that you are writing primarily for your visitors, not the search engines. You do want to mention your keywords in specific places such as the TITLE tag, H1 tag, alt text and throughout your copy, but don’t overdo it. If it doesn’t sound right when you read it back, you have probably gone too far.

Sin 3 – Only Optimizing the Home Page

Many people will spend all their time concentrating on optimizing the home page. The home page is often the most important page on your website with the most visitors, but that doesn’t mean you should neglect the rest of your website.

Choose different keywords for each page on your website and for each blog post you make. This will allow you to “multiply” your search engine traffic. Even if you choose less popular, less competitive keywords this can have a dramatic impact on your traffic if you have lots of optimized pages on your site.

Sin 4 – Not knowing your Competition

Before you go ahead and optimize a page on your website for a particular keyword phrase you should take a look at the websites that you are competing with.
Enter your keywords into Google without the quotes and take a look at the web pages on the first two pages of results. Most people don’t go past page 2 of the results when they are searching, so you need to be able to compete with the sites on the first two pages.

Are these sites big multinational companies? Do they have high page ranks or thousands of backlinks? If so, this doesn’t necessarily mean that you can’t compete with them, but you should at least have an understanding of where your site is in comparison to these sites and make an educated guess about whether or not you can compete with them.

Sin 5 – Bad Linking

It pays to be careful about who you link to. Linking to “bad neighborhoods” i.e. sites that have been penalized by the search engines could have a detrimental effect on your own ranking. Similarly, selling text links on your website is also looked upon as bad by the search engines.
You should also be careful about how many links you have on a single page. The Google webmaster guidelines state that you shouldn’t have more than 100 links on a single web page.

Sin 6 – Poor Navigation

Having a site with a poor navigation structure or using exclusively javascript menus could result in your website not getting fully indexed by the search engines.
Search engines can’t read javascript, so be sure that if you do have a javascript menu, supplement it with a text based menu. You should also make sure that visitors and search engines can easily find all the pages on your website. One way to do this is to generate a site map.

Sin 7 – Forgetting about Off Site Optimization

Finally, one of the things that you cannot afford to forget about is off site optimization. This means getting lots of backlinks from related, good quality websites and using your keywords and variations of your keywords in the anchor text.

Building backlinks is the best way to increase your position in the search engine ranks and you should aim to grow your backlinks steadily over time.

For more tips on search engine optimization subscribe to the Free SEO Course or download 10 Ways to Improve Your Search Engine Rank.

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Internet Business Blog

Wednesday, December 10, 2008

Free SEO Tools

I've just written a brand new report called 10 Free SEO Tools.

This report is free and it introduces and explains how to use some of the best SEO tools on the web. These include:

  • Keyword Research Tools

  • Backlink Checker Tools

  • Social Bookmarking Tools

  • Visitor Analytic Tools

  • Rank Checker Tools

To download this report just sign up for your Free SEO Email Course.

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Internet Business Blog

Tuesday, October 14, 2008

How to Get Backlinks

One of the most important parts of search engine optimization is getting back links to your website. A back link is simply a link from another website to your website. The more backlinks you have, the more chance you have of beating your competitors and getting more traffic to your website.

Here are 10 ideas on how to get backlinks:

1. Write and submit articles to article directories. Include a resource box with a link pointing back to your website. To increase the number of back links used a mass article submission service to reach hundreds of directories for one article.

2. Make comments in online discussion forums. Create an author resource box that includes a link back to your website containing your target keywords.

3. Post comments in other peoples' blogs. Only post in blogs where you are allowed to include your website URL. Make sure that the blogs you are commenting on will post a live link (without the nofollow attribute)

4. Run ads in ezines that are archived online. You can use an ad service such as My Wizard Ads to place one ad in multiple ezines at a time.

5. Exchange links with other webmasters. Join a reciprocal linking or a three way linking service and reach hundreds of link trade partners at a time.

6. Submit your website to directories. There are literally thousands of directories you can submit your website to on the internet.

7. Write a press release and submit it online including a link to your website. Any time you have something new to announce about your company issue a press release.

8. Add your testimonial to product launches. If you are an established business people will be happy to include your testimonial on their new product.

9. Create a "link to me" page on your homepage. If people like your site they will refer you naturally by adding your link to theirs

10. Write short articles on the same theme of your website and send them to ezine publishers. This is also a great way to get free advertising without actually purchasing it.

These are just 10 ways you can get backlinks to your website. There are plenty of other ways to get backlinks. It just takes a bit of thinking outside the box!


Internet Business Blog

Wednesday, May 21, 2008

How to Get a Better Search Engine Ranking

The success of your home business is mostly dependent upon your visibility on the Internet. What does this mean? Let me explain...

When you or any other person searches for something on the Internet, they choose three to four words or keyword phrases and type these in a search engine browser. When you do this, many web pages containing the keywords you searched on are displayed. Often the results returned may include hundreds, thousands or even millions of pages.

Web sites that rank on the first couple pages get a tremendous amount of exposure to web searchers because the majority of people simply will not continue to review results past the 2nd or 3rd page.

This is one of the main reasons why you need to consider ways to improve your search engine rankings if you are serious about owning a successful web site.

Here are some simple tips that can improve your search engine rank quickly

1. Keywords are very important and the very first stepping stone in achieving SEO (search engine optimization) is choosing the right keywords to optimize your site. There are many popular keyword search tools for this purpose that will help you to find hundreds of potential keyword phrases. Aim to choose keywords that have a good number of daily searches, but are not so competitive that it will be difficult to achive a high search engine rank. Wordtracker is an excellent tool to use for this purpose.

2. Position your keywords in the right places on your web page. A better search engine rank can be achieved if the main keywords are placed in areas such as the title tag, in the main heading and subheading tags, throughout the body of your web pages and the alt attribute of image text. It can also help if your keywords are in the domain name.

3. Content is king and in order to have your page achieve a good search engine rank, you need to write (or purchase) fresh original content. When your website's content is updated regularly the search engine spiders will return more regularly and index the pages on your website website. Ensure that your content is exceptional so that not only the search engines like it, but people do as well.

4. Obtaining links from content relevant websites is essential and can have an extremely significant impact on your search engine ranking. Your website's popularity is measured by the importance and number of other similar and established websites that link to your website. The more websites linking out to you, the higher your website will climb in the seach engine rankings.
You can also build backlinks by joining different discussion forums and communities which relate to your website, distributing articles with an author resource box linking to your website, submitting your site to directories, commenting on websites and blogs and exchanging links with other webmasters..

These are just some of the ways that can help you to get a better search engine ranking. You need to understand that SEO is a must if you want good, targeted, free traffic to your website.

Before you call in experts, remember that most of the SEO techniques you can learn and do yourself. If you do call in SEO experts be prepared to pay quite a bit of money.

Get more tips on How to get a Higher Search Engine Rank


Internet Business Blog

Sunday, September 16, 2007

Getting a Top 10 Ranking in Google

Here is an article by James Martell explaining how to get a top 10 ranking in Google and maintain that ranking.

You Can Gain and Maintain "Top 10 Rankings" at Google with a Proven Systematic Approach to 'Inbound Link' Development

FREE "SEO for NON-TECHIES" MP3 Mini-Course Offers A Systematic Approach to Developing Inbound Links

If you’re like most webmasters, you find yourself hopelessly confused about what it takes to get “top 10 rankings” with Google and the other search engines.

That’s because the search engines of today, especially Google, have evolved and simply using old search engine optimization strategies is like banging your head against the wall.

Worry not. There is some good news here. In fact, it’s easier than ever today to achieve a top 10 ranking at the search engines. You simply have to know what to do and how to go about it.

You see, the key to search engine success is to utilize a systematic effort to develop inbound links to your website and then make it an ongoing part of your business.

The search engines determine where pages on your site reside by analyzing the backlinks, also known as inbound links, to that page. These backlinks are absolutely critical if you want your site to obtain top 10 rankings, where it will be seen by a targeted, qualified audience that is already searching for your information and your products.

And, contrary to popular belief among webmasters, keyword density is not the way to climb the search engine ladder. In fact, using too many keywords can get you into hot water with the search engines and cause your site to be pushed down the search engine ladder and not up!

This point is worth repeating: It’s a false assumption that keyword density is the catalyst for higher search engine rankings.

The truth is that search engines now look very little at the keywords on your page when determining where a page ranks, but instead place much more weight on the other pages where links to your site reside.

This means that the inbound links to your website are constantly being analyzed by Google and the other search engines and if they are on pages of little or no value, the search engines simply don’t give your site “credit” for these links; hence, they are practically useless.

Of course, if you’re like most webmasters, this comes as a complete surprise. Or, if this is something you understand, you may be unsure about how to get quality inbound links and find yourself scratching your head in utter dismay.

In a nutshell, it’s like this: every other site that links to you is like a favourable vote or nod of approval to the search engines, attesting to your site’s credibility and overall trustworthiness. This explains why, for a page to be considered valuable (and be ranked high) by Google or the other search engines, it must first prove itself by having other high-ranking sites link to it.

These links are just "votes" in your sites favor.

Putting this to Work For You: 5 Things You Must Know

To get more traffic to your website and achieve the top 10 rankings every Webmaster is looking for, your site’s pages must:

  1. Showcase content that is well-researched, well-written and provides valuable
    information to the visitor;

  2. Lead off with a strong headline that piques your site visitor’s interest (and includes
    keywords you want that page to rank for);

  3. Boast keyword-rich title tags (once in your browser, look in the top left corner
    of your screen to see the title tag, which should include the keyword you
    want the page to rank for each page);

  4. Include accurate, detailed 25-30-word META descriptions that explain exactly what
    the page is about; and

  5. Have quality inbound links pointing back to it from high-ranking sites that the search engines already know and trust.

You can easily achieve all five of these, and develop your own successful inbound link building campaign one of two ways by simply following the directions outlined a my new "SEO for Non-Techies" mp3 mini-course which is available free of charge.

Delivered directly to your inbox every day for six days, allowing you to listen to it on-the-go, while on your commute to and from the office, while you workout at the gym or even as you relax at your home desktop, this informative free course was created for webmasters with little time and little technical skills.

As other Webmasters have found, you can expect SEO for Non-Techies audio course to really cut through the clutter and the hype associated with search engine optimization and provide you with a proven step-by-step strategy that, when implemented, can be counted on to help your website achieve top 10 rankings from the search engines.

The mp3 mini-course really simplifies the steps of ON-page and OFF-page optimization, and shows exactly how you can gather trusted backlinks to your website, saving you immeasurable amounts of time, money, and frustration.

The "Do It Yourself SEO" for NON-TECHIES mp3 mini-course is the perfect solution for the webmaster who is comfortable learning from audio instruction and, while most webmasters find this teaching solution to be enough, those webmasters who prefer a more interactive, classroom-style approach turn to the online Backlinks Workshop for a more interactive, more hands-on approach.

The Backlinks Workshop allows webmasters to work with me directly live and in-person via my engaging, full-color, media-rich online conference room to better understand my proven PAD technique, search engine optimization and more.

For more information, and to download your copy of the "SEO for NON-TECHIES" mp3 mini-course for FREE, visit Work at Home Net Guides.

About the Author

James Martell is a successful publisher, natural search expert and the author of the best-selling Affiliate Marketers Handbook. James lives with his wife Arlene and four children in a beautiful little seaside community called White Rock, a suburb of Vancouver, BC, Canada. James has been earning his living online ever since he was introduced to the world of online publishing by a good friend back in the summer of 1999. James enjoys the freedom of working from his home and setting his own schedule and can usually be found most days at his local coffee house down on the beach in White Rock working on his laptop or out cruising in his 1965 Shelby Cobra S/C replica.


Internet Business Blog

Monday, July 02, 2007

Increase your Blog's Exposure with a Reciprocal Linking Review

Do you want to get some extra visitors to your blog and increase your link popularity at the same time? I am sure the answer to this question is probably a resounding Yes!. Read on to find out how you can quickly and easily use this viral technique...

Jeff Schuman a fellow Internet Marketer and Plug-In Profit site owner told me about this technique, which Jack Humphrey calls linking on steroids! It's an effective way to post quality content to your blog and get lots of links back at the same time.

All you need to do to join in is follow the instructions below:

— copy and paste the Reciprocal Review Carousel and instructions below this line —

The Reciprocal Review Carousel idea is based on a few simple yet effective link-building and blogging techniques I have learned:

Build value of the blog by creating a helpful link from within content.

Provide value to community by doing a review on a blog you personally like.

Link to YOUR blog has exact anchor text you want and helps you boost Google Rankings.

No more than 30 outbound links from any page to prevent penalties for link farming.
Viral effect of the link – as more bloggers participate, link to your blog with YOUR anchor text, coming from quality content post will spread.

Here is How to participate:
  • Copy the entire text between the specified lines.
  • Create a post on your site and put at least one paragraph explaining how you joined the Reciprocal Review Carousel.
  • Paste the text you copied into your post.
  • Remove the Bottom Review and At the Top add your own review with a link to a site reviewed, at least 2 sentences about the site and a note – Reviewed by: Your Anchor Text.
  • Link your anchor text to your site. Here is an example:

WordPress Web 2.0 Guide is a blog providing very useful information on building your very own Web 2.0 portal based on WordPress. Detailed instructions and howto guides make it possible for anyone to create a sparkling and engaging blog and join the community of like-minded individuals. Reviewed by: WordPress Web 2.0 Spot-er

Sites Reviewed:

Wolney H Filho's Work at Home Online blog provides lots of tips and advice for people who want to start a work at home business. Wolney has over 10 years of networking experience and regularly updates his blog to give you the latest ideas on how to work at home online and how to promote your website. Reviewed by Suzanne Morrison for her Internet Business Ideas blog.

Suzanne Morrison's Internet Home Business Ideas Blog is an excellent Blog. She can help you to make a full time income from the internet. She is part of the Plug-In Profit Site team and her blog is frequently updated with Internet home business ideas, product reviews and suggestions for and promoting your website. Reviewed by Wolney H Filho, the work at home online blog.

Mal Keenan's Internet Marketing Blog is a frequently updated blog on everything pertaining to the world of internet marketing and home business. He includes plenty of internet marketing tips and techniques in his blog and also reviews the latest internet marketing products. Unlike some marketers who recommend every product under the sun, Mal has a very honest approach to his reviews and only recommends products that have actually worked for him. Reviewed by Suzanne Morrison for her Internet Business Ideas blog

Jeff Schuman’s make money blog is one of those blogs that I visit often. Jeff has become an expert in achieiving top search engine rankings for some of the most competitive ‘making money online’ keyword phrases. Reviewed by Mal Keenans’ Internet Marketing blog.

Jeff Casmer’s Work At Home Blog is an excellent blog that ties in well with his top rated work at home directory. He works hard at helping people and his blog is updated reguarly with information that is timely to help you work from home and earn money. Reviewed by: Jeff Schuman for his make money blog to help people make more money and get more traffic.

Jack Humphrey’s blog The Friday Traffic Report is just another in a long line of things I read when it is done by Jack. Of course his Power Linking and Authority Black Book are just two examples of the tremendous information he provides. He blogs now about Web 2.0 and social marketing and if you are looking for tips to get more traffic you should check it out and subscribe to his feed. Reviewed by: Jeff Schuman for his make money blog to help people make more money and get more traffic.

— copy and paste the Reciprocal Review Carousel and instructions above this line —

To summarize, you just need to copy everything between the two lines and then remove the review at the bottom and add your review of someone else's blog at the top!
Hopefully this will bring you some top quality links and traffic.

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Internet Business Blog

Tuesday, April 03, 2007

Monitoring Your Search Engine Position

Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in the search results is an important factor. If your URL shows up far down the results list, the chances of searchers finding you decreases incrementally. Once you achieve a high search engine position, it is essential that you make sure you maintain the high rankingyou have worked so hard to achieve.

This means you must come up with a strategy to monitor your search engines position. This strategy is crucial to the success of any internet marketing campaign. Think of your search engine positions as your online portfolio. Would you let your stock portfolio be ruled by chance and market fluctuations, or would you keep close tabs on your stocks so you could buy and sell when the time is right? This is the way you must consider your search engines position.

Be aware that at first, after you have launched your searchengine campaign and done all the right things to increase your rankings, you will most likely see a continual upward climb. What you need to be on the lookout for is the moment that upward climb reaches a plateau. When this happens, your search engine position campaign moves into stage two, the monitoring and protecting stage.

In stage two, do not be concerned about the short-term fluctuations in your positions. These are similar to the subtle rising and falling of stocks in a portfolio. Short-term movement is an integral part of the whole process. It's the long-term changes that you must watch for and prepare to act on immediately.

Analyzing the long-term trends of search engines positions is imperative. The way in which search engines rank websites may change at the drop of hat. If you are unaware of these changes - many of which are subtle yet can be deadly to your ranking - your position may drop to the bottom of the list before you can get your bearings. To prevent this kind of precipitous drop, you must create a system to monitor your positions on a monthly basis.

Each search engine uses a formula to compute website rankings. When a search engine changes this formula in anyway, it may raise or lower your ranking. Some search engines use a number of different formulas, rotating them so that a formula doesn't become over used or outdated. Depending on which formula is being applied, your search engine position may suddenly drop or rise in rank significantly. Therefore, you must check your positions frequently in order to catch when a search engine changes formulas and what effect it has on your positions.

You must also deal with your competition - a crucial factor you must always be vigilant about. Your competitor's position may suddenly rise, automatically lowering yourposition. Or their position may drop, pushing your position higher. Each month, expect position changes due to the continual changes that are occurring in your competitor's position, and be prepared to adjust your marketing strategy to compensate for decreased rankings. Monitoring these fluctuations will also give you vital information about howto improve your website to increase your position in search results.

Another factor to monitor carefully is a sudden drop ofyour positions in all search engines. This is not the sameas monthly fluctuations - this is a neon red warning sign! It could mean a number of different things.

Finally, pay attention to your keywords. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts. If you have found that a number of your positions haveplummeted, it may mean that a page of your website has become invisible or inaccessible to search engine spiders. Or the competition for that particular keyword or phrasehas recently rocketed into outer space. In either case, youmust act quickly and efficiently to regain lost ground.

Your search engine marketing campaign is an investment. It costs you time and money on a continual basis. Protect this investment as diligently as you would your financial portfolio. In the same way, track your positions from anobjective perspective, and monitor your positions on a regular basis. Make sure your time and effort reap rewards by keeping your eye on the big picture - your long-termmarketing campaign.

Web CEO is a tool that allows you to monitor your search engine rankings, the number of backlinks to your site, your competition and much more. You can download a free version of Web CEO here.


Internet Business Blog

Monday, October 31, 2005

Free SEO EBook

When I built my first website I didn't have the slightest clue about Search Engine Optimization (SEO). If I had known to learn the basics, then I could have saved myself a whole lot of work later on.

If you are thinking about building a new website, or if you currently have one and want to improve your search engine ranking, I'd highly recommend reading Brad Callen's Ebook - SEO Made Easy

His book includes information about getting listed in Google in under 24 hours, how to rank well for the inner pages on your site, an explanation of Google Page Rank, how to make sure that you don't get banned from Google by accident and lots lots more.

A lot of free ebooks are full of nonsense, but this one is 90 pages of high quality stuff - and its easy to read.

Download your free copy of Brad Callen's SEO Ebook here.

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Internet Business Blog

Tuesday, September 06, 2005

Is your website doomed for failure?

One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don't think about keywords first your website is most likely to be doomed for failure - at least as far as search engines are concerned.

Visitors from search engines are the most targeted types of visitor that you could hope for. People coming to your site from a search engine are actually looking for the information that is on your website. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.

When researching your keywords you need to make sure that you

1. Choose keywords that people are actually searching for. Don’t optimize your site for keywords that people rarely search on.
2. Choose keywords that are not too highly competitive - unless you're an SEO whiz that is!

If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.

So, what's the best way to do keyword research? I've tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker, but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.

Once you're logged into Wordtracker I recommend using the "Keyword Universe" to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords "internet marketing" Wordtracker returns 300 related keywords including "web site marketing", "promotion" and "online marketing".

Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on "web site marketing" Wordtracker returns 118 rows of keywords that include that phrase, for example "web site marketing", "web site marketing strategy", "web site online marketing" and more.

If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example I'll just add the 118 results to my basket and continue on to Wordtracker’s "Competition Analysis".

At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.

Now the interesting part begins…
Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of "KEI", which means "Keyword Effectiveness Index". This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.

Other important statistics provided by Wordtracker are:

24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)
Competing - The number of competing websites for this keyword phrase.
Here's an example of two of the results returned from my "marketing web site" search:

Example 1
"marketing web site design"
KEI - 54.256
Count - 46
24Hrs - 17
Competing - 39

Example 2
"web site marketing"
KEI - 0.256
Count - 505
24Hrs - 171
Competing - 998000

You can see from these examples that the most popular keyword phrase here is "web site marketing", with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.

In this example, my preference would be to choose the "Marketing web site design" phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.

Once you have finished researching and have a good keyword list, ensure that add your keywords to
• he page title
• the h1 and h2 tags
• the image alt tags
• the keyword meta tags
• the copy itself

Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.
Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine traffic to your site.

Visit Suzanne's Guide to Internet Marketing, promotion and Advertising to learn about more ways to promote your website.


Internet Business Blog

Sunday, April 03, 2005

Yahoo Updates

Just a quickie, since it is 3am and I should really be thinking about sleeping. I've spent the last 8 hours or so putting together a new website for a (non internet marketing) ebook, which I may mention in a few weeks time when I actually get round to finishing the book.

Yahoo has just updated it's index and it looks like my recent SEO efforts have paid off - hooray!

I optimized the main page of my site for the term "How to Start an Internet Business". Although this won't bring as much traffic as something like "Home Business" or "Work from Home", Wordtracker reports there being over 100 searches a day for this term in both Yahoo and Google.

So it looks like I am #4 in Yahoo for How to Start an Internet Business (without the quotes) and #2 in Yahoo for "How to Start an Internet Business" (with the quotes). Also, by complete accident I am #5 for How to start a home business & I'm in the top page for a handful of lesser searched phrases.

As for Google, I have no idea what's going on there, but I have been in and out of position twenty-something over the last couple of weeks. Must be something to do with Freshbot.

Time for bed now :-)


Internet Business Blog

Thursday, March 31, 2005

The Quest for a Better Search Engine Rank

When I first started my web site promotion activities in the middle of last year I didn't have the faintest clue about how search engines work. As many of us do, I thought that I could just submit my site to a few search engines every so often then just sit back and wait.

Of course, that didn't do me any good! I soon learned that it took a lot of hard work to get a better search engine rank. The first think I learned about was linking. The more links you have pointing to your site, the more chance you have of achieving a better search engine rank. This makes sense, as it's a bit like voting. The more websites you have "voting" for your site, the better your site must be. But not all votes are created equal.. votes from more "important" sites sites have a much higher weighting.

I started off my linking campaign shortly after this discovery, trying to get as many links from quality websites as possible. This can be a pretty depressing task, especially when you have a new website with a Google Page rank of zero and nobody wants to link to you. However, I persevered and was rewarded a few months later with a Page rank of 4. Woo hoo!

If you have no idea what I'm on about I've written a Beginner's Guide to Exchanging Links to help explain the basics and I've also compiled a useful list of linking resources and directories to help speed up the process.

Shortly after I'd finished my linking frenzy I discovered an even better way to increase my backlinks. Writing articles. By writing a short article and submitting it to article directories with a resource box containing a link to my site, I easily acquired 100 or so more backlinks to my site. If only I'd started off this way, I wouldn't have had so many link request rejection messages. I'd really recommend this for everyone who is promoting a new website. Have a look at my article resources page for some ideas on what to do if you just can't face writing.

A couple of months ago I realised that although I now had hundreds of links pointing to my site, along with a page rank of 4, I was getting almost no visitors coming from search engines (apart from the odd 10 or 20 people searching for "Homebiz"). It was at this point I learned more about keywords and the amazing tool called Wordtracker.

Instead of trying to get on the first page of the search results for highly competitive terms such as "Home Business" or "Work from Home" I started using Wordtracker to find less popular (but still frequently searched on) keywords. By using the brainstorming tool and searching for sites with a high "KEI" (keyword effectiveness index), I found a set of keywords that were less competitive, and optimized my site for these words. Hooray - I'm finally on the first page of Google for a handful of keywords! To see how I did this, have a look at my article on How to improve your Search Enging Ranking.

So, my quest for a better search engine rank continues... I started another linking frenzy last week, I'm continuing my research in Wordtracker and I'm submitting my articles to all the directories that I forgot about the last time. Hopefully I'll be on my way to a PR5 soon, but unfortunately it's many times harder to get from a PR4 to a PR5 than it is from a PR0 to a PR4!

I'm going to sign off now, as I've rambled on for long enough, it's after 1.30am and I've got to get up for work tomorrow in less than 6 hours :-(


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