Niche Marketing Archives

Niche MarketingDiversity is one of the most important things when it comes to running an online business and at the moment my online income comes from over 40 different places. One of the things that I enjoy the most and find one of the most profitable is niche marketing.

If you are not familiar with the term “niche”, it is usually used to describe a subset of a market. For example the market of health can be split into smaller sub markets such as dieting, fitness, disease cure & prevention, alternative medicine and more.

Within each of these sub markets you have what is known as niches. Examples of niches in the alternative medicine market could be things like acupuncture, reflexology, kinesiology, hypnosis etc. In the fitness market you would have things like cardio training, weight lifting, pilates and so on.

You can even drill further down to get micro niches. The beauty of doing this is that your website becomes very specific and targeted. People are more likely to buy from you because you are providing exactly what they are looking for rather than just providing lots of very general high level information. Another great thing is that the competition in these niche markets is so much lower than it is in the more general markets.

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How to Find Niche Website Ideas

If you are trying to find niche website ideas where on earth do you start?

As an online marketing coach, I often see people trying to start their niche website business the wrong way around. They set off by designing a website, it can look very professional and they have added in all the latest plugins to make sure the site will be able to perform. Then having spent hours and hours building of the site, they then ask the question what product should I sell or how should I monetize this website?

You niche website design should really be the end result of all your brainstorming sessions. You need to choose and research niche website ideas FIRST and then do all the necessary work on your website. If you are about to build your first niche website then you should consider a niche that interests you or one that you have special knowledge in.

There will be many areas where you have gained knowledge over the years – for example hobbies, your work, children, life experiences and so on. You should sit down and think about all the different problems that you have the answer to. You could now decide to use the old fashion pen and paper to make a list.

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