Internet Business Blog

Tuesday, March 27, 2007

The Success of Butterfly Marketing

A novice in online marketing would probably scoff at the idea of selling a $997 product to the general public, more so when it comes with a warning that the very same product is limited to just 1,500 copies which are expected to sell out fast.

But guess what?

Mike Filsaime is no novice, and veteran online entrepreneurs never doubted that he could pull it off.

And today, over a year after what is widely hailed as internet marketing’s biggest event, Mike Filsaime has shown us that, truly, nothing is impossible on the internet if your heart is in the right place and if your mind is filled with powerful ideas.

We are, of course, talking about Butterfly Marketing, the launch of which catapulted the internet marketing game to the next level in early 2006.

How did he do it?

How did Mike Filsaime conquer a challenge that was seemingly unconquerable?

What you’re reading right now is an unauthorized case study of the Butterfly Marketing campaign, from its early stages to its eventual launch, all the way to its astonishing sell out. In the paragraphs to come, we will analyze the reasons why the Butterfly Marketing campaign became a huge success, the strategies that were employed and the secret tactics that were revealed in the process.

These are the facts.

And this is the story behind Butterfly Marketing.

The Challenge

The challenge that the Butterfly Marketing campaign faced is two-fold:

1. To make people realize that the package is worth the amount that it will be selling for; and
2. To garner the highest amount of exposure for the offer.

Let’s face it, $997 is no small amount, especially for the average Joe or Jane, regardless of where he or she may be living. Convincing people to pay such an amount for a single product, over the anonymous channels of the internet at that, is no small task.

For Butterfly Marketing to be a success, Mike realized early on that these two challenges should be subdued.

The Marketing Concept: Go Beyond The Norm

Butterfly Marketing may seem like your usual information product, i.e. moneymaking strategies in an eBook format, but it is not.

Recent trends in online marketing dictate that to enjoy more success, product creators should explore physical options to complement their digital offerings. Doing such would add value to the product, hence, the online marketer may be able to sell it at a higher price. With the preponderance of many mediums these days, such as CDs and DVDs, supplementing a digital product has become more popular than ever before.

However, the physical products must be of extreme value to justify a higher price. They should be mere audio or video reiterations of the digital product. They should contain something more, something that would substantially add to the main offering.

And this is the concept behind Butterfly Marketing.

At its heart, it’s information about how to make a lot of money within a favorable period of time through a novel fully automated viral strategy.

This information is carried by the eBook that is the focal point of the package.
But it was also supplemented with worksheets, CDs containing software programs essential for the technique, and a hard copy of the digital eBook itself. In short, the package contained everything that the customer would ever need to earn from the system.

Hence, that Butterfly Marketing was a digital product supplemented by a battalion of physical goods became an arguable point.

Mike Filsaime decided to sell Butterfly Marketing as a system, and this, in effect, increased its value.

Pre-Launch

It can be surmised that the concept of Butterfly Marketing was developed as early as 2004, when the domain name was registered.

Its marketing push started as early as the last quarter of 2005. To move things in his desired pace, Mike pegged the launch date at Jan. 31, 2006.

Selling Butterfly Marketing as the complete moneymaking system that it is was enough to increase the package’s going rate. But was it enough to justify Mike’s target price of $997. It remained a debatable point, one which required the implementation of more strategies to ensure full justification of its price. Hence, the following tactics were observed during pre-launch:

* Exclusivity factor. By limiting the number of copies to be made available, the value of the package would most definitely increase. The final cap of 1,500 copies was employed.

* Affiliate support. To sell a package of this magnitude required the help of topnotch affiliates. Affiliates formulated their own Unique Selling Proposition (USP) to win the attention of prospects. They did this by offering their own products as bonuses.

* Creating hype. Hype can be a marketer’s best friend, or his worst enemy. Mike realized this and he worked well with the hype. He implemented a variety of tactics that stirred up excitement to wild, wild levels, but he always managed to remain on top of things. His sales page was dynamic. It changed regularly during the weeks leading to launch date. He offered videos, leaked chapters, updates and relevant information that guaranteed a lot of buzz for his Butterfly Marketing campaign.

To ensure that people would always check out his sales page, Mike stayed true to his word. A video series that was available one day would no longer be available the following week, for example. This caused a sense of urgency in his visitors. They didn’t want to be left out. Mike used the buzz to make sure that people would know how important Butterfly Marketing is, that its price became a secondary concern.

* Mystery. I must say that this is an amazing approach that Mike innovated. Even his closest online friends had no idea what Butterfly Marketing was all about prior to launch date. Mike dropped some clues from time to time, but no one was able to figure out how the final package would turn out. Instead of causing skepticism, Mike wonderfully used this to his advantage. It caused a lot of speculation, and with speculation came attention from the prospects.

These tactics solved the first of the two challenges.

But he needed maximum exposure for his campaign.

Mike offered 50% of the selling price to the people who agreed to help him promote his offer. That’s almost $500 per sale, which is enough motivation for his affiliates to create special offers composed of their own products to come up with their own USP, so that prospects would instead order from them. As we have mentioned earlier, this also increased the value of Mike’s package.
Additionally, with an affiliate system in place, Mike was able to tap into the mailing lists of his partners. A rough estimate, considering the big names that joined Mike with this project, is that Butterfly Marketing was exposed to at least 10 million subscribers. Weeks before launch, some of the big names in internet marketing were actually mentioning in jest that all their subscribers were inquiring about was Mike’s Butterfly Marketing package.

With a dedicated crew of partners, Mike was able to focus on the package itself. His affiliates took care of promoting the project via a multitude of marketing strategies. Article marketing, forum posting, blog entries… these were all utilized during the campaign period, so efficiently in fact that 2 weeks before launch date, the buzz was at an all time high for Butterfly Marketing.

Mike also maintained a dedicated blog that reported on the progress of the campaign. Blogs have amazing connectivity, making them powerful marketing tools. Mike’s blog was linked to the popular blogs of his partners, adding more exposure for the campaign.

Mike also utilized a PPC campaign. I have no personal knowledge about the keywords he placed bids for with AdWords, but I’m pretty certain that “earn money online” was one of them.

Mike likewise held teleseminar conferences leading to launch date. He answered questions about the package without necessarily revealing what it is. He limited the number of slots available for the teleseminar, again, to enforce exclusivity.

A week before launch and the internet marketing community was in a state of frenzy. People wanted to know how the Butterfly Marketing campaign would fare.

And a lot of prospects already had their credit card details ready.
Launch Date

The actual sales page of the Butterfly Marketing campaign was only released on January 31, 2006… launch date.

This is when the whole world actually found out what Butterfly Marketing was all about.
Mike earned half a million dollars a few hours after launch.

Conclusion
Mike Filsaime’s Butterfly Marketing campaign is an excellent example of great strategic planning and the execution of a flawless pre-launch plan. There are many, many lessons that can be learned by observing a master like Mike in action, but for this particular event, I believe that Mike left us this one important maxim…
“Marketing does not necessarily have to start once the product is launched. You could plant the seeds even before you go live.”

Every marketing strategy that Mike employed happened before the official launch of his Butterfly Marketing campaign. He created a buzz, and like the maestro that he is, made it ascend to a glorious crescendo at the right time.

The result?

Internet marketing history was made.

You can still get the Butterfly Manuscript here for just $97.

Internet Business Blog

Friday, March 09, 2007

The Resource Report by Mike Filsaime

Mike Filsaime has just released his personal rolodex of every resource he uses (some on a daily basis) tobuild and run his multi-million dollar business.

People are already saying amazing things about'The Resource Report.'

Before now, the only people who got access to it paid $5,000 to attend his 2007 Figure Business Workshop. Butyou can get your hands on this incredible report… for free.

Download The Resource Report Here

I’ve already checked out the report and foundsome golden nuggets I can use for my business.
Don’t wait… grab The Resource Report now.

It’s free, and chock-full of invaluable resources that’ll save you time, money and energy in running your online business.

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Internet Business Blog

Wednesday, March 07, 2007

Day Job Killer Review

At the time of writing the E-Book Day Job Killer (DJK) is the top selling ebook in the Business to Business category in the Clickbank Marketplace.

The Day Job Killer is written by the same person who wrote Adwords Miracle and Affiliate Project X, which broke the Clickbank record for sales when it was released (selling over 6,000 copies in only 1 week). The reason for the huge success is simple: people who bought it and used his methods made money, so the success spread and went viral all over the internet.

So, with that in mind I decided to buy the book myself and find out what all the fuss was about...

First of all here is a summary of what to expect in the 69 page E-Book:

1) Techniques that are are "stolen" from real internet marketers and gurus who have been using them against the average affiliate. By learning these techniques you can beat these gurus at their own game.

2) Techniques described that are simple to learn. You don't have to be a computer genius or learn lots of new skills to use them to make big money in affiliate marketing.

3) Methods that have actually been tried and tested on 12 test subjects just to prove that the techniques will work for any affiliate, regardless of level of experience (the test subjects included newbies and advanced affiliates).

4) You don't have to be rich or have a lot of money to invest in order to start making money with the Day Job Killer techniques. You will learn tricks and short-cut ways of using Google Adwords to maximize your income while avoiding any potential losses in the process.

5) Some people find it far more beneficial to learn something by watching something visual rather than reading. With this ebook, you'll not only read about the techniques and how to copy them...but you can also see a sample video of it in action.

6) The Day Job Killer is written by a guy who himself was a struggling affiliate too, not so long ago. So the techniques are designed to be brutal towards the gurus, but devastatingly effective for the long-suffering affiliate to make fast, easy cash from the internet.

I read the book in around 2 hours, visiting some of the resources mentioned in the book and trying out some of the techniques as I went along. The majority of the methods don't require you to have your own website, nor do they require you to be an expert in any particular internet marketing techniques, but it would probably help to peruse the Google Adwords help pages prior to starting the book if you aren't already familiar with it.

A couple of weeks after reading the book for myself I have managed to profit from a few of the techniques mentioned in the book, by spending a couple of hours each week on it. Now it is just a case of duplicating my effort and doubling and tripling my profits.

Overall I was extremely happy with Day Job Killer. The book has paid for itself in the last couple of weeks just by me putting the techniques to good use. Often I buy ebooks and I am disappointed after finding that they don't live up to all the hype on the sales page, but I felt like this one contained some really good original information and I hadn't come across the majority of techniques used in the book before. Yes, there were one or two techniques that didn't seem quite ethical to me, so I don't think I will use them all, but all in all it has certainly opened my eyes!

As with most things, it will take some time and effort to read the book and apply the techniques, so don't buy it if you are just going to have a quick glance, hope for a miracle then let it gather dust on your hard drive :-)


Order Day Job Killer Here.

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Internet Business Blog

Monday, March 05, 2007

Review of the Home Income Team (HIT)

The Home Income Team (aka HIT) is a Free to join system created by Internet Marketer Michael Cobb and a good choice for those who are just starting out in Internet Marketing with a low budget, or for those who are looking to consolidate their downline building into one place.

It is essentially a free to join membership site which gives you access to a downline builder, a website builder and internet marketing training.

The downline builder includes premium business opportunities such as Global Domains (GDI), Success University and Empowerism; free to join affiliate programs such as Clickbank, The Second Tier and the Internet Marketing Center; plus a whole bunch of free to join and pro traffic exchanges. It's entirely up to you whether you'd like to join all these programs, a subset of them, or perhaps just the free to join programs.

The internet marketing training, otherwise known as "The HIT Success System" walks you through the steps you need to take to setup your downline builder, advertise effectively in traffic exchanges, build a list and use an autoresponder. There is also an excellent selection of marketing material for you to use including some great splash pages, banners and email advertisements.

In addition to this you have the option of building your own website using the free website builder tool. You can build your site very easily by just checking a few boxes and answering a few questions and the HTML will be generated for you at the click of a button. You can then choose to host this site anywhere you like, or use the GDI system recommended by HIT.

If you get stuck along the way there is also a very friendly HIT forum where members ask questions and help each other out.

Michael, the owner of HIT is very active at updating the site, and participating in the forum. Periodically he will also send out offers to all the members of HIT and may recommend products. The good thing about this is that he will use your affiliate ID (if you have entered it in the downline builder), so you will benefit from commissions from products purchased by any members of your downline.

Overall I think this is a fantastic site and it's definitely worth signing up and having a look to see what's on offer, especially since he isn't charging a penny for this!

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