Internet Business Blog

Monday, February 26, 2007

Free Affiliate Classroom Magazine for February 07

Here is the February edition of Affiliate Classroom Magazine. This is a free magazine which is packed full of ideas for affiliates.



Download Affiliate Classroom Magazine, February 2007


This issue includes:

  • Top 5 Affiliate Programs for February
  • How to increase your conversion rates
  • Adding revenue streams to your site

Download the February 2007 edition of Affiliate Classroom now.

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Internet Business Blog

Sunday, February 18, 2007

Increasing your Sales by using Bonuses

If you are given a choice between two offers involving the same product - one which is standalone, meaning that the offer includes the product only; the other being a package, which means the offer includes the product as well as a variety of other goods that come with it. Both offers are being sold for the same price. Which will you choose?

The answer is quiteobvious, and quite telling of the importance of bonuses to increase the value of your products for sale.

One of the basics in online marketing is the concept of over-delivery. If you master this principle, not only will you be able to increase your sales rate, you will also be able win the trust of your customers, which will help you to gain some repeat sales in the future.

Bonuses can be used to increase the perceived value of your products making them more attractive choices for your prospects. This will serve your conversion rate well, more so when you’re offering an affiliate program’s products which are being sold by thousands of other affiliates. The bonuses serve as your unique selling proposition (USP), that which will distinguish you from your competition.

But there are other advantages of using bonuses:
  • Bonuses will give your audience the feeling that they will be getting their money’s worth for the products you’re offering. This will make it easier for you to convince them to purchase your offer.
  • Bonuses will give your customers the feeling that they are special. This will help you establish good rapport with them. They’d be able to trust you more in the future.
  • Bonuses can be used to justify a higher selling price for your products. Since bonuses can increase the perceived value for what you’re offering, any price increase will be rationalized.
Where Can I Find Possible Bonuses? There are many sources for products which you can use as bonuses. Here are just a few of them:
  • Existing products with master resale or private label rights usually come with giveaway rights which will allow you to distribute the same for free. Simply purchase products with these rights and you’ll have a pool of possible bonuses to offer.
  • Create your own bonuses or hire a freelancer who will help you prepare them.
  • Assemble new products from existing components, even if you don’t own the copyright for them. Gathering relevant articles from the article directories, for example, and compiling them into one eBook will give you an information product that is both new and distinctly yours. Just don’t forget to respect intellectual property laws. Include the resource boxes to these articles in your compiled work.
  • You can enter a joint venture with other internet marketers so that all of you can pool your products together and sell them as one amazingly irresistible package.

It is not enough that you gather bonuses from just about anywhere. Your planned bonuses should possess one critical character that will spell the difference between the success or failure of your undertaking. What is this critical character? Your bonuses must be valuable.

If your bonuses are junk, your audience will know, and the entire strategy will just backfire. They’d paint you as an online businessman who’s merely trying to pull a fast one on them, one who is willing to offer substandard product just for the sake of being able to say that his offer is loaded with bonuses.

Choose your bonuses wisely. Weed out the trash, and select only those which you yourself will be proud of.

Visit this page to find Free and Low Cost Resale Rights Products

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Internet Business Blog

Friday, February 02, 2007

The Benefits of Article Marketing

Search engine optimization is comprised of two different aspects: on page SEO, or the tactics you can employ on the pages of your website; and off page SEO, or the tactics you can employ once your website goes live.

Off page SEO is mainly – and some would say entirely – comprised of strategies that will help you build your link popularity. Your link popularity refers to the number of back links in the World Wide Web which point to your website.

So, we can say that the road to search engine prominence is paved in back links – lots and lots of back links.

And the best way to build up the number of links to your website is article marketing.

Article marketing is a strategy that involves the submission of informative articles to the many article directories in the World Wide Web. Every internet user is searching for a particular piece of information. If your articles provide the information they need, these internet users will naturally seek out your works. And since your articles will be hosted in a multitude of places, it will be easy for them to find what you have written.

So, how does this work to your favor, exactly?
  • Your articles are your copyrighted works. By submitting them to the article directories, you’ll be inviting web publishers to reproduce your articles in their websites. However, this comes with the condition that your articles should not be modified in any way. They should all be kept intact.
  • You are allowed to include a resource box per article. In this resource box, you can briefly introduce yourself as well as your business, and more importantly, you can include a link to your website. Since your articles should be reproduced in their entirety, your resource box will be preserved and your link will appear in every website where your articles will be published.
  • You alone hold intellectual ownership over your articles. Hence, even if you’d submit them to the article directories, there is no bar in using the same articles for other endeavors in the future.


The Benefits Of Article Marketing
There are many reasons why article marketing has become a powerful online marketing strategy in this day and age. Let’s take a look at them:

  • Article marketing will allow you to build up your links pretty fast, depending on how many and how regularly you will submit your articles.
  • Article marketing, in effect, will help increase your link popularity, which in turn will help increase your website’s page rank. This means that your website will fare better in search engine results for relevant keywords.
  • Article marketing will help you build your brand. People will view you as an expert. As such they’d have an easier time trusting you. This is excellent for pre-selling tactics and building relationships with your prospects.
  • Article marketing plants perpetual seeds that you can harvest for many, many years. For as long as the articles are hosted in the article directories, you’d always have a chance of winning some visitors.


Writing Your Articles
You can write your own articles. Preparing a 250 to 1,500 word article is not that difficult, if you have the writing skills as well as the time for the same.

But if you have neither of these, you can always hire a content writer. Fees range from a low $2.50 to a high $30 per article. You can always try freelancing websites such as www.rentacoder.com , www.elance.com and www.guru.com to find the writer best suited for your needs.

Once your articles are finished, you can submit them to the many article directories out there . Visit Article Submission Directories and Tools for more information about article directories and tools to speed up the submission process.

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