How Does Facebook Advertising Work?Are you considering using Facebook to advertise your business or website online? If so, have a read of these Facebook advertsing dos and don’ts to help you make the right choices!

Facebook Dos

1) Determine your marketing objectives. Knowing what they are will help you decide on which metrics to use in order to find out if your campaign is working.

2. Know who your audience are. Facebook is an advertising channel that will allow you to target your ads to the specific group of people that will take interest in your brand. Know who they are so you can target your ads correctly otherwise you will only be throwing your money away.

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