Internet Business Blog

Thursday, March 25, 2010

What is Stopping You From Achieving Greater Affiliate Marketing Success?

There are many reasons why people do not reach the affiliate marketing success level they expect. There also aren't many people who don't wish that they'd done some things differently in their business.

The key is to understand what's holding you back or the mistakes you made and then overcome them. The best way to learn is from mistakes but often you don't have much time to lose.

With affiliate marketing there are a myriad of mistakes that many people make:

They never build their own list of customers This critical mistake is what limits them from developing and maintaining a list of future buyers.

They don't backlink promotions to their own website or landing page. Instead they link directly to the affiliate program. This stops them from ever knowing how many potential customers they touched and even more importantly, who they were.

They fail to build the all-important relationship before attempting to sell. Affiliate marketing 101 (and salesmanship 101) states that you really have to present yourself as more than just someone trying to make a sale.

They don't diversify their products or networks. Don't put all your eggs in the one basket. Within your own niche you should offer a variety of items that encourage people to build relationships with you and also solve their needs. Think back to any door-to-door salesperson that you ended up buying from in the past. If they solved a problem for you were you more likely to purchase the product? It is no different on the Internet with affiliate marketing.

People like to buy from someone who appears to have their customer's best interest at heart. If you can present yourself as an expert in your niche and someone that customer's can trust, you can gain those customers for life.

They fail to keep in touch continuously with the customers. With so many options on the internet you can't expect customers to automatically come to you. You have to make it easy for them to buy from you.

That is why one of the top ways to become a successful affiliate marketer is to constantly promote to your list via an auto responder. Setting up an email marketing campaign through a autoresponder is the best way to keep in touch with your customers for future sales.

Learn more about how to build an email list here.

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1 Comments:

At 12:07 AM , Blogger Gil said...

Suzanne,

I wholeheartedly agree that becoming an expert in your niche, building relationships and solving needs is what brings the customer back. Competition is high, and applying these fundamentals will attract the more serious visitors. Great advice from an experienced marketer!

Gil
http://homebizwork.com

 

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