Internet Business Blog

Saturday, January 20, 2007

5 Ways to get Traffic without Search Engines

The Search engines are like the gods of the world of internet marketing, whether we like it or not. We are actually subservient to their whims, as in general, 80% of the traffic we generate for our websites will come from them. The success of our marketing campaigns will depend on their algorithms.

But there are traffic sources that are not connected with search engines at all. Your chances of success with these systems are better, as you won’t have to fall prey to the digital bureaucracy that search engines have become known for.


1. Social Networking Websites - these websites, once known as dating portals, have experienced a renaissance in recent months. MySpace, for example, has been received two and a half times the traffic that Google is generating for its search engine. If you can tap into this vast network, you’d have an avalanche of traffic waiting to be unleashed. All you have to do is to create a profile in the said website, gain a lot of friends, and invite them to your own web page. Friendster and Multiply are similar social networking websites that also deserve a second look.

2. Blog and ping - web logs are online journals that have commanded a lot of following. They have their own audience. A lot of blog directories exist to help blog “addicts” find a web log they can religiously follow. By setting up a blog that will promote your business website, and pinging the blog directories every time you publish a new entry, you’d be informing hundreds of thousands of blog aficionados about your blog, and you can generate tons of traffic to your website.

3. Viral marketing - distribute an E-Book, a special report, a software program or even a novelty digital item for free. Make sure that such a freebie will carry your business message, i.e. a link to your business website. If such a freebie is valuable enough for Internet users, they will distribute the same to the members of their own network. The result is an exponential, unceasing spread of your viral message to potentially millions and millions of people at such a rapid pace.

4. Tag and ping - the newest kid on the block, the tag and ping method is the hottest way of harnessing traffic for your blog. Websites like Technorati and Del.icio.us are blog directories that act as user-driven search engines as well. Instead of keywords, they use tags. Tags are words or phrases you can use to classify your blogs and blog entries. You’re in control. Every tag will have its own landing page, and the newest entry to be submitted will be found on top of the list for that page. This is an excellent way to achieve prominence for your blog, and eventually, for your business website.

5. Use Digg - the website Digg.com is like a repository of the best articles in the World Wide Web. Articles can be submitted to this service, and readers can vote for the articles they like. The articles which receive the most number of votes will appear on the main page, and this will drive tens and thousands of traffic for your website. One article can have a temporal effect when it comes to a traffic spike, but submit articles regularly and you have a goldmine with this service.

These are just a few of the alternatives you can use to bring more traffic to your website. Including a few of these techniques in your website promotion strategy will help to ensure that you don't have all your eggs in the one internet marketing basket.

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1 Comments:

At 7:11 AM , Blogger Neild said...

Thanks for this article in your Blog, I am very new to blogging and will make full use of this information. I am that new to Blogging that I haven't posted my first article yet.

 

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