Online Internet Business Ideas

Why Directories Might Save Your Website's Life

Copyright Mike Cheney

Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.

Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.

Directories differ from search engines in a few ways though the most important ones are as follows:

  • Directories usually have some form of human involvement in the editorial process
  • Because of the above there is a quality check in place
  • Because of the above fewer sites will get listed
  • Because of the above the quality of traffic from them will be higher

Surfers use directories differently to search engines. With a search engine a user would normally just enter in a phrase and hope for the best. With a directory the user is encouraged to drill down to the relevant area and select the appropriate category from a list.

This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search engines may simply have matched your website to three of four words in a phrase.

Directories are often categorised on a regional basis or by industry sector which means that visitors finding your website via a directory are more likely to be relevant potential customers and therefore will be easier to convert into clients.

So - don't rule out attracting traffic using directories as part of your online marketing campaign. It is an essential element in the over all online marketing mix.

Mike Cheney
www.magnet4web.com


Recommended Directory Submission Tools:

Link Directory Submitter - this software allows you to quickly submit your website to over 300 free high quality directories. You can download a trial version of the software and get 24 one way backlinks to your site in less than half an hour (with page ranks ranging from PR3 - PR7)



Sign up for the FREE Internet Business Newsletter


Find lots of internet business ideas with these home business ebooks

  • 15 FREE Ebooks + monthly downloads
  • FREE Advertising Credits & Coupons
  • FREE Home Internet Income course worth $295
  • FREE Monthly Internet Home Business Newsletter
  • FREE Internet Home Business Ideas & Training
  • How to build your own Money Making Website

    L@@k at the Free Home Business EBooks
First Name:

E-mail Address:


Against Spam Your Privacy is Guaranteed

Home Business Ideas Footer

Home Business Ideas | Internet Business Ideas Online