Why Blogging Is Essential To Your Business
Copyright © Chet Holcomb
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.
Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.
However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.
Why Blogging is Essential to Your Business
Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them. Whereas they tend to ignore non urgent emails.
As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. That's because
blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the
search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine
ranking. You need a blog nowadays to get noticed by the search engines.
So, blogging is essential. Not only does it improve your web
presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell
you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging!
About the Author:
Chet Holcomb of http://www.internetpromotions.biz is a successful
marketing expert providing advice for web marketers and webmasters on how to promote your website, or product using marketing tools that work.
Recommended Blogging Resources:
If you are not sure how to get started with blogging how about joining the
Affiliate Power Group?
The Affiliate Power Group is an online mentoring group for anyone who wants to make money from their existing niche
blog or start a profitable new blog in any niche. We specialize in WordPress blogs/sites and will install WordPress for you as part of
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Watch this free video to learn how you
can make money from blogging. You'll learn a few secrets just by watching the six minute video. You can also register for free
to learn more about Jack Humphrey's proven profitable blogging system.