5 Free ways to Increase your website traffic
Copyright © 2004 Suzanne Morrison
I don't know about you, but when I first entered the world of
internet marketing I thought I could just submit my
newly finished website to a few search engines, then sit
back as the visitors flocked to my site.
I imagined that people would arrive on my website,
as if by magic, purchase goods, and perhaps come back again
for more.
A week or so later I came down to earth with a big bump.
I realised that it would take a bit of time and effort to
see the results that I was dreaming about!
Since my reality check, I have learned all about the weird
and wonderful ways of internet marketing.
In this article I will tell you about my top 5 free
ways of increasing website traffic.
All these methods are completely free and if you spend
some time on them you will find that they work
consistently.
(1)Writing Articles
Writing an article on a subject related to your
website and getting that article published has two major
benefits:
- People who are interested in your article
will read it and often click on the URL
in your resource box find out more. This gets you
another free targeted visitor. Targeted, because that reader
wants to find out more on the subject of your article, which
is hopefully related to the subject of your website.
- Every publisher of your article must also
publish your "resource box". Adding a resource box with
your URL to all of your articles will increase the
number of links leading back to your website, which in turn
helps to increase your search engine position
For a list of directories to submit your article to, see:
Article Writing Directories
(2)Forum Networking
There are many discussion forums on the internet, on every topic
you could possibly imagine.
Most discussion boards allow posters to attach a "Signature" with
their post containing additional information about themselves,
such as their name, URL and sometimes even an advertisement.
By visiting a few forums regularly and participating in the
discussions, asking and answering questions, you can
build up trust with other forum members, whilst at the same
time getting free exposure for your website.
Just try to make a useful contribution to the forum - be sure to
read the forum rules and don't spam!
(3)Reciprocal Linking
Firstly, the more links that you exchange, the more chance
there is that someone will follow a link from another site
and land on your website.
Secondly, your website will be perceived more importantly
by search engines.
The more links you have from other sites, the greater
your chance of getter ranked more highly by all the search
engines.
Here are some Dos and Don'ts to help you get more out
of your link exchanges.
- Do link with sites that will be of interest to your
visitors.
- Don't link with pages that have unorganised link directories
with hundreds of links on each page. This won't benefit you with
increased traffic or search engine rankings.
- Do link with sites that have a clearly labelled "Link Directory"
from their main page. You aren't likely to get much traffic from
a hidden or hard to find link directory.
- Don't use link farms or FFA pages. You are unlikely to get
extra traffic using these methods and the search engines may
penalise you.
- Do use link directories to help you find link partners.
Here are some
Link Exchange Resources to help you find popular link exchange directories
- Do stay organised. Use link exchange software, or a spreadsheet
to keep track of the link exchanges you have requested and the
contact details of the webmasters.
(4) Email Signatures
This is a very simple, but often forgotten way of increasing
your website visitors.
Most of us are sending lots of emails a day, but many of us
just sign them with just our name, or perhaps nothing at all.
Instead, why not end your emails with a short signature
containing your name, a bit about your website along with the
URL?
Keep the signature short (4 lines), to the point and avoid
hype or SHOUTING.
You may be surprised at the extra visitors you receive
through doing this. It's amazing how curiosity will lead
the recipients of your email to click on your link!
(5)Using Traffic Exchanges
Finally, this is one easy way to guarantee instant hits
to your website. You can build up credits for free by surfing
or building up a downline to surf for you.
The downside of this method is that the visitors you receive
from traffic exchanges are not as targeted as the visitors
that you will receive via the other methods that I have
described.
The reason for this is that people surf traffic
exchanges for one reason - to earn as many credits as
possible in as short a space of time as possible!
This gives you a challenge - how do you attract the attention
of someone who is looking at your web page for 20 seconds or
less?
Here are two tips -
- Know your market - spend some time surfing on the
exchange that you are advertising on and pay attention to the
types of web pages being advertised. Make sure that the pages
you advertise are going to interest your target market.
- Use a short, simple attention grabbing page that
can be read in a few seconds - there is no point
advertising a huge page of text that takes 5 minutes to
read. The chances are, your visitor will get bored
and click on the "next" button without giving your page a fair
chance.
Regularly invest some time in each of these 5 traffic generating
methods and you will see your web statistics moving in the
upwards direction before you know it.
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Suzanne Morrison is the owner of
How to Start an Internet Business Visit her site to discover how you
can start up and promote your own successful online home business.
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