Google Adwords SUPER Tip #6...
CHANGE ONLY ONE WORD WHILE TESTING
Tempting as it may seem, if you change too many variables at once while you're testing ads, you won't know what works - and what didn't.
Change only ONE THING at a time. One word in your headline may get your ad to pull twice as many clicks. Test everything - one at a time.
Here's a dramatic example where I DOUBLED my CTR -
This ad got 24 clicks, 0.4% click-through rate and I paid $0.05 per click.
This ad got 14 clicks, 0.2% click-through rate and I paid $0.05 per click.
Turn Your Ordinary Business Into A Cash-Flow,