Google Adwords SUPER Tip #5...
INCLUDE CTR DETERRENTS
Sometimes you don't want too many clicks on your ads!
Maybe you're testing out different things on your landing page. Or maybe you're on a budget. Or your conversion rates aren't great. Whatever.
By adding CTR deterrents, you can avoid 'casual' clickers. One way is by mentioning the price of your product or service. Another is by listing other 'barriers to entry'.
See an example here -
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