Google Adwords SUPER Tip #11...
KEEP TESTING ONE AD AGAINST ANOTHER - ALL THE TIME
With Adwords, you're on a never-ending quest for perfection!
Every test you run, every improvement you make, every tweak that works will improve your CTR, lower your cost per click and boost your traffic.
See this example of how I saved money and enhanced CTR... without testing, I'd have spent an extra $4 and got 0.2% fewer clicks over the period of this test.
This ad got 489 clicks at 0.9% CTR and I paid $0.09 per click.
This ad got 71 clicks at 0.7% CTR and I paid $0.10 per click.
Turn Your Ordinary Business Into A Cash-Flow,